The First 10 Days Decide Everything...Here’s How We Win Them.
My Home-Selling Game Plan
How We Get Your Home Sold Fast...Without Chasing the Market
To Be Fully Honest...
Why Most Listings Fail
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Not because the home’s bad...because the launch was.
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Too many agents “throw it online and pray.”
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We build a strategy...not a wish.
My Promise to You
“I’m your strategist first, your partner second, and your friend third.”
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If I put friendship first, I’d tell you what you want to hear.
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I’m here to tell you what you need to know so your home actually sells.
1️⃣ PREP LIKE IT ACTUALLY MATTERS
Mindset:
We’re not prepping for photos...we’re prepping for feelings.
Buyers don’t buy walls or square footage. They buy emotion.
Goal:
Create a space that feels peaceful, bright, and full of possibility.
Non-Negotiables
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Declutter + deep clean: open, calm, breathable.
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Fix little issues: loose handles, leaky faucets, chipped paint.
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Curb appeal: your online first impression starts here.
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Lighting + scent: natural light, neutral fresh smell.
Optional (But Smart)
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Pre-listing inspection: Control the narrative early.
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Simple staging or styling: Fresh bedding, rearranged furniture, small décor touches = big difference.
Bottom line: Prep separates “meh” listings from “must-see” listings.
2️⃣ THE SECRET 5-PART STORY SERIES
The Problem:
Most agents post a single 60-second video and disappear.
The Solution:
We tell a story across five cinematic, emotion-based videos.
It builds connection, curiosity, and community engagement.
The Breakdown
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“This Is Where…” – Show what life feels like in your home.
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“Behind the Doors” – Highlight small but meaningful details.
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“Around the Corner” – Showcase nearby parks, schools, cafés, etc.
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“The Heart of It” – Focus on family spaces and lifestyle moments.
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“What’s Next” – Paint a vision for the next owners’ life here.
Each video builds momentum and emotion...turning viewers into buyers.
3️⃣ PRICE IT RIGHT THE FIRST TIME
Truth:
If you start too high, you chase the market.
If you start strategic, you create the market.
My Pricing Rules
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Study active competition, not outdated sales.
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Price where buyers are searching, not where we “hope” they’ll look.
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Skip the “test high” trap...testing wastes time and money.
You can’t negotiate an offer you don’t get.
4️⃣ HOW I KEEP YOU IN THE LOOP
No Silence. No Guessing. Just Clarity.
Communication Plan
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Twice-a-week check-ins, no more wondering.
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Updates on:
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Listing views, saves, and showing activity.
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Buyer feedback and agent comments.
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Competing listings nearby.
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Strategic next steps.
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You’ll never ask, “What’s happening?” You’ll always know.
5️⃣ THE FIRST 10 DAYS = EVERYTHING
Mindset:
Treat it like a launch, not a listing.
The Flow
Days 1–3:
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Launch mid-week for max weekend exposure.
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Social teasers drop before listing goes live to build hype.
Days 4–7:
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Showings start.
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Part 2 of the video series goes live.
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Online push intensifies.
Days 8–10:
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Evaluate traction and adjust fast if needed.
Most agents wait weeks to pivot. We move within days...because time kills interest.
6️⃣ IF THINGS SLOW DOWN...WE PIVOT
Markets shift. Buyers change. We adapt.
Our Pivot Plan
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Refresh visuals or rewrite captions.
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Re-edit clips to highlight lifestyle and emotion.
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Update listing headline for better click-through (“Family-Friendly Home Near Dobson Ranch Park”).
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Consider a price adjustment only as a strategic move...not desperation.
We stay nimble...never reactive.
7️⃣ WHY THIS WORKS
Because it’s not random.
It’s a blend of:
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Emotion (connection)
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Strategy (precision)
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Consistency (momentum)
Most agents cross their fingers.
We engineer attention and results.
ONE LAST THING...
Selling isn’t about hoping your home sells.
It’s about engineering attention, energy, and emotion to make it sell.
When we:
1. Prep right
2. Launch strong
3. Pivot fast
...the market doesn’t need to be chased.
It’ll be chasing you.
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