How I Price Your Home the Right Way

by Jessica Vukobratovich

How I Price Your Home the Right Way

A straightforward look at how we position your home to sell...not sit.

The Goal

Let’s be honest...pricing your home isn’t about guessing what it’s worth.
It’s about strategy.

My goal is simple:

Get serious buyers in the door fast.
Create competition that drives your price up.
Avoid wasted time sitting on the market.

If we go too high, the market punishes it.
Too low, and you leave money on the table.
Price it right...and the market works for you, not against you.

The Three Pricing Zones

1. Too High

Gets clicks but very few showings.
Competing homes look like better deals.
Buyers think: “It’s nice, but not worth that.”
Result: Longer market time, price cuts, and lower offers.

2. Too Low

Creates immediate buzz and urgency.
Buyers think: “This looks like a deal...let’s go see it.”
Result: May spark bidding wars but only works if it’s intentional.

3. Just Right (The Sweet Spot)

Attracts serious buyers right away.
Looks fair and valuable both online and in person.
Buyers think: “This one feels right...let’s make a move.”
Result: More showings, faster offers, better terms.

How Buyers Actually Think

When buyers browse online, they’re not calculating your home’s “true value.”
They’re comparing it to everything else they’ve seen in your price range.

Here’s how that plays out:

Price feels high → they scroll right past it.
Price feels fair → they click and book a showing.
Price feels like a deal → they move fast, often with emotion.

Pricing isn’t just numbers...it’s psychology.
The right number triggers curiosity, excitement, and competition...that’s what creates leverage.

How I Find the Right Price

Here’s exactly how I take the guesswork out of it:

1. Local Market Study
I analyze every active, pending, and recently sold home nearby to find the right range.

2. Condition Review
We compare your layout, upgrades, and design to see how your home stacks up.

3. Market Timing
I factor in seasonality, inventory levels, and buyer demand. Timing matters.

4. Search Behavior
I price inside the most visible online brackets (for example, $499K performs better than $505K).

5. Emotional Price Point
We target the price that feels right to buyers before they even compare.

Why the First 10 Days Matter

The first 7–10 days on the market are your golden window.

That’s when:

Your listing is marked “New.”
Every serious buyer sees it online.
The strongest offers come in.

If we miss that window with a price that’s too high, we lose momentum...and in real estate, momentum equals money.

What Really Matters...

Here’s what happens when pricing goes wrong (or right):

Too high → you help sell the homes around you.
Too low → can work only as a deliberate strategy.
Just right → creates urgency, emotion, and leverage.

We’re not “testing” the market...we’re positioning to own it.

If We Need to Adjust

Markets move. Interest rates shift. New listings pop up.
That’s why we stay proactive, not reactive.

When it’s time to pivot, here’s how we do it:

Re-Position the Price:
Review activity weekly. If buyer traffic slows, we adjust with strategy, not emotion.
Refresh the Marketing:
Update the listing photo, headline, or copy to give it new life online.
Boost Visibility:
Use social ads, reels, agent outreach, and open houses to expand your audience.
Address Feedback:
Fix what buyers consistently mention...paint, flooring, curb appeal...to remove their “discount excuses.”
Watch the Competition:
Track what’s selling nearby and how pricing trends are shifting so we stay a step ahead.